bridging the gap between where you are, now,
and the future you're growing into.
2023 has been HARD. Right??!! Weird things are happening to EVERYONE and every single small business I've spoken to is feeling it. We're all doing the best that we can just to survive, not really knowing what's ahead, BUT we're all ALSO feeling very big, very confusing growing pains in our brands and businesses...
Tell me if you feel this, too:
+ You've gone through some INCREDIBLE transformation over the last few years.
+ You've got SO MUCH hope and excitement for 2024.
+ You're feeling more confident in yourself and what you bring to the table than you have in years.
- You're struggling to get paid and, maybe, not making sales as easily or quickly as you used to...
- You're having a hard time trying to fit your new business/services into an old brand.
- You're struggling with missing pieces. Branded tools that will help your business keep growing.
~ You know you need some kind of change or update in your brand, but you're still growing and not ready to commit to a BIG rebrand when you're not 100% sure of your future.
Beta Branding Throwback Pricing!
Temporary Brand Design for $750
Check out this AMAZING deal, in honor of the first time I ever "raised" my pricing. That moment of self-confidence was HUGE and I want to share that with you.
Sign up quick! This offer expires 4/30/2024
Read through the à la carte menu of services that are usually embedded in big branding packages. I'm making these services available WITHOUT the big budget because I know that, right now, we could all use a little extra help.
Beta Branding : a short-term logo/visual update
You’ve grown. Things have changed. Who you are, right now, and what you do, right now, doesn’t fit with the branding/logo that you’ve been living in for what feels like a really long time. Imagine who you were back in 2019. Imagine what your business looked like… back in 2019…
Now imagine that what you were doing, then, and what your brand was all about, then… is a pair of jeans. Your favorite pair of jeans that you used to feel REALLY good in. But now? Now, they don’t feel the same. They’re not as comfortable... They just don’t fit you anymore.
And it’s not because you’ve done anything wrong, it’s because you’ve OUTGROWN them. Trying to step forward into a new and exciting future while you’re still trying to wedge yourself into an old brand is exhausting and it will ABSOLUTELY hold you back. So don’t do that.
It might not be time for the full-on, big picture, dream inspired rebrand, because I get that that’s a BIG commitment both in time and money, but you need something. Let’s bridge the gap with some Beta Branding.
Let’s work together and quickly create something that you can use RIGHT NOW to help you move forward. Think of this as an opportunity to try on a new pair of jeans. Test them out, see how they feel and how YOU feel in them. This is brand design without a ton of pressure and commitment.
You’ve gone through some incredible growth and transformation and, if you’re like me, you’re probably still growing. So don’t worry about creating THE THING that’s going to stick with you for the next decade, just focus on 2024. What can we build, brand/logo-wise, to help you keep growing and keep moving forward in 2024, without feeling like you’re making a HUGE long-term commitment AND without feeling like you’re trying to grow and do all these fun, exciting things in a pair of jeans (aka a visual brand identity) that doesn’t fit anymore.
AND because we’re doing this, and I’m super excited that we’re doing this, I want to offer that for the first 4 months of 2024 I’ll be offering Beta Branding at the “throwback” price of $750.
- a logo
- color palette & font selection
- instruction on how to use your Beta Branding
- and strategic planning for how this is going to fit into the bigger picture of your brand journey
All for $750 (this kind of stuff is usually thousands of $$).
Why…? Because I feel what you’re feeling. And I remember what it felt like when I was just figuring things out and doing whatever I could for my business to survive. I know that there is something incredibly special inside of you. We’re entrepreneurs. We’re amazing. We dream and create and build things that have never existed before because that’s just… who we are. When I first started to feel confident in my own shoes, as a business owner, I RAISED my prices for branding to $750. The first time I got a “yes” at that price felt like I was on top of the world.
In honor of that feeling, and in memory of who I was back then and how important every inch of growth felt when I was so new, I want to help you in this incredibly difficult and powerful stage of growth. We can get to the big-picture-brand-building stuff when you’re ready. For now, let’s start off 2024 with something that fits who you are and what you’re doing right now.
Brand building takes time, but Beta Branding can be quick.
Brand building is a big investment, but Beta Branding is a lot less intimidating, budget wise.
Additional 2024 Micro Services
While we’re at it, I’ve got a ton of services in my back pocket that could help you feel more confident and comfortable in 2024. These are NOT a re-brand, but they WILL help to bridge the gap until you’re ready for something more.
Now, imagine for a hot second that you’ve signed up for an in-person conference/networking event/retreat and DAYS before you’re set to leave for what promises to be a TRANSFORMATIONAL experience with loads of potential customers in the room and you realize that you haven’t had a business card in YEARS. Literal YEARS!!!! Because who needed a business card from 2020-2023??? NO ONE!!! But all of a sudden, business cards are a thing again and who knows what to do about that???!!!
Yes, that literally happened to me. And I was FRANTIC. I ended up getting super cheap-feeling business cards printed same-day and I definitely didn’t feel good about them (or about myself, let’s be honest). That was, UNTIL, I got to the conference and realized that most of the people there had done the EXACT same thing as me and that we were ALL apologizing for our business cards!!!
Even though that experience ended up being pretty funny, and an affirmation that we’re all going through this weird moment of growth, it still felt really bad to show up in a public space and feel like I had to excuse my own growing pains. So let’s not do that. No matter where you are on your brand growth journey, I want you to feel like you can show up and feel proud of who you are and what you’re doing RIGHT NOW.
Take a look through this list of à la carte services and let me know which ones could help you feel a bit more confident, and a little less apologetic, in 2024.
I’ll take what you have and give it a little boost. Maybe some new colors? Maybe a little nudge on the logo design? Maybe take what you already have and make it easier to use, navigate, and be accountable to? We’ll talk it through and figure out what feels right, but the BIG point of a brand polish is to help you feel proud of what you’re putting out into the world, brand-wise.
Micro Logo Update
No matter what industry you're in, SOMETHING has changed in the last 3-4 years. And if you're NOT a designer and something like a name change or a tagline change or a color change comes up... what do you do? You don't need a rebrand, you just need a couple nudges to your existing logo design. So that's what this is. Quick, easy, clear, simple. Done and dusted in no time and WHAT A RELIEF!
Your logo, all the file-types.
Because we've all faced that super stressful moment when someone asks for your logo with a transparent background. Or as a vector object. Or to fit into a shape or a space that your logo just. doesn't. fit. in.
This kind of stuff comes up at the last minute and it's SO FRUSTRATING. So... I'll take care of it. Your existing logo, all the file-types, shapes, and sizes you could possibly need.
Social Media Templates
Social media is INTIMIDATING. And it's intimidating for a million reasons, but one of the biggies is that it takes some thinking and some experience to know how to take what you want to say and translate it into a jpg that looks good, feels like YOU, and gets your message across. But I gotta tell you... I love this stuff. Let me come up with some easy-to-use templates that will help make social media more possible and, maybe even.... fun!
Business Card Design
Because business cards are a thing again…
And we can absolutely add that to the list of ALL THE THINGS we weren't expecting to have to deal with this year.
I ended up in the position of having to scramble and figure out MY business cards in a pinch. So let me help this to be one thing you don't have to panic about in the new year.
Brand Tool Templates
What is a brand tool? Anything that you regularly use and share to explain what your brand is about and what your business does. Think branded presentations, templates for one-pagers, slide decks, etc. The kinds of tools you use all the time, need to be able to update yourself, and can use and reuse as the basis for ALL KINDS of incredibly helpful bits and pieces to help you grow your business.
Brand Mapping = figuring out how all your projects, programs, and sub-brands FIT TOGETHER. Because if you're like me, and most people I know, you've probably built some kind of additional program or project for yourself and you're trying to figure out how to reconcile that with the bigger picture of your existing business. You don't have to feel like you have multiple personalities, you just need a good map to show how everything fits.
Last but not least. I have one more thing to offer you in 2024 that I feel REALLY strongly about, and that’s Brand Therapy. EVERYONE needs a sounding board. And even better if you can find someone who will listen (me), who will help you find perspective (me), and will help you figure out what your brand needs from you, where you're headed, and if the decisions you're about to make actually make sense for what you're building (also me). So talk to me.