Brand Expansion
For the Business Owner Who’s Growing Beyond One Brand!
You’re not just running a business
—you’re building something powerful, something with a future.
Your business is growing, and with it comes new opportunities—sub-brands, product lines, new projects, or services that need their own unique identities. But here’s the thing: How do you make something new and exciting without losing (or even knowing) what already makes your brand great? Brand Expansion isn’t just about slapping a new logo on something. It’s about building an intentional brand structure that allows your business to scale seamlessly while staying recognizable and strong.
Here's how we'll do it:
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Brand Architecture & Strategy: Defining how your sub-brands, projects, or offerings fit within the bigger picture.
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Logo System Development: Creating logos for your sub-brands that feel unique but still clearly connected.
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Visual Identity Expansion: Adding colors, typography, and supporting design elements that bring everything together.
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Scalability & Growth Framework: Setting up a system that allows for future expansion without everything getting muddled.
Your brand should grow with you—not become a tangled mess of disconnected ideas. Let’s make sure every new addition feels like a natural next step, not an oversight or an afterthought.
What you'll get out of this experience:
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A Scalable Brand System: A clear roadmap for how all the moving pieces fit together.
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A Logo & Identity System: Sub-brand or project logos that feel distinct but still part of the bigger whole.
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Brand Cohesion Guidelines: A framework to keep all branding elements aligned across multiple sub-brands.
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A Future-Proof Growth Plan: Your brand will be set up to expand without losing clarity or recognition.
Plus these deliverables:
With examples from my work with Herbs Make Scents
Brand Alignment Calls
Brand Strategy
Logo Expansion + File Array
Colors + Fonts
Brand Style Guide
Brand Supporting Artwork
Personalized Training Videos
Personalized Canva Templates
Brand Activation & Launch Plan
Why this works: When your brand starts growing without a clear plan, things can get messy—fast. But when expansion is done with intention, every new piece strengthens the bigger picture. Your audience instantly feels the connection, recognizing and trusting your brand at every level. And you? You gain the clarity and confidence to grow with purpose. No more patching things together—just a seamless, scalable brand that evolves naturally, expanding in a way that feels right, aligned, and unmistakably you.
Ready to build something BIG?
—that feels as aligned and empowering as it looks
If you’re seeing this, you’ve already taken the first step. Now it’s time to say YES and bring your brand to life. If you’re ready to move forward and create a brand that truly reflects your vision, head to your inbox to sign the paperwork or hit reply to let me know you’re ready — You can also send me any questions or click here to sign up for another connection call to talk this all though.
I’m here to make this process as seamless and as exciting for you as possible.