Have you ever been in a store, or shopping for something online, when all of a sudden you found EXACTLY what you were looking for? It’s a great feeling, right? So, what was it about that particular product that made it so perfect? Was it really that different from the other options you were looking at? Or did you see it and just know, in your gut, that you’d found what you were looking for? Believe it or not, that feeling in your gut, that sense of satisfaction, that’s all branding.
Jeff Bezos, founder of Amazon, says “Your brand is what other people say about you when you're not in the room.” That sounds super harsh, and personal, but it’s true and it’s a great place to start our conversation about branding.
Your brand is the translation of the soul of your business into an experience. Colors, images, furniture, packing materials, whimsy, comfort: everything you want your customers to think of when they think of you and your business, they’re all puzzle pieces that combine to create an entirely unique and authentic picture. Your picture. Your brand.
Did you just come here for a logo and now we're throwing all this crazy brand stuff at you? Don't worry, we do the "just a logo" thing too. To find out more about what all of this means and get your own fabulous logo, feel free to get in touch!