branding, packaging design, promotional

Alan and Paponake Macintosh had an epiphany moment when wandering the aisles of a local farmers market: there simply weren't any options for organic and locally sourced cosmetic products that didn't smell like flowers and sunshine... Mensmetics was born when they decided to focus their technical backgrounds toward developing a line of scents that spoke primarily to men. We took on the amazingly fun task of designing their brand identity and developing packaging concepts for their complete product line. Mensmetics is masculine, but refined, elegant, but rustic and approachable.