THINKING CREATIVELY ABOUT MARKETING
Ok, confession time: Marketing is confusing. No matter who you are or how much experience you have, so much of marketing comes from making the best, most informed decision at the time and hoping for the best. We like to think that we’re marketing geniuses, but the truth is that most of marketing is about finding the right balance between out-of-the-box thinking and plain old common sense. Simple right? So why is it so scary and confusing…? Marketing is scary and confusing because the possibilities are literally limitless and the pressure on those decisions is high. But don’t worry! That’s why you have us!
We know how to navigate that delicate balance between creative thinking and practicality because it’s literally what we do. We’ve helped so many people to not only find their voice, but to find new and amazing ways of being heard. At the end of the day, the whole point of marketing is to get your message in front of like-minded people who that message will really speak to. They’re the people who will buy and they’re the ones who will keep coming back. We provide businesses with a road-map to finding the right people as well as tools to make the best impression when they’ve found them. It’s as simple as that.
Marketing your business is so much easier when you've got a plan. From where and how to get the word out about your website to navigating what seems like a million social media platforms... it's easy to get overwhelmed. But don't worry, that's why you have us!
In the age of technology, it's so important to be thoughtful and intentional about print. Digital advertising is impulsive. It's quick and then it's gone. Print design stays. Print design tells your customers an amazing story that they won't want to put down.
These days, we've all got our own opinions about social marketing...
We like to think of all those social platforms as a fantastic way to build community and trust. Be someone your customers can rely on by keeping them up to date with all of your fabulous accomplishments!
Having a website for your business is not only a fun way of getting your message across, it's SUPER important for establishing credibility. Potential customers want to know who you are and having a great website and a super helpful, informative blog is a GREAT start.
Saying we all want to be the top search result on Google is like saying we all breathe air... we obviously all want it, but how do we get it? The easy first step is having a website, but what happens after that? Bear with us... it's a long story, but it's SO worth reading.
Online advertising is a great way to give your business or organization that extra boost and it's one of the most effective ways they are to get your brand in front of new audiences. Want to expand your reach? Let's get you online! Don't worry, we'll be with you every step of the way.
For some, writing is second nature. For others, not so much... but that's ok! We didn't all get into business for the glamour of content writing... so why suffer through it on your own? Whether you're so over writing all together or just need some help figuring out what to say, we'll be happy to help!
We hate useless promotional items, but the key word is useless. When was the last time you got a pen that changed your life? Probably never... Getting the most out of promotional marketing is about understanding your customers and choosing something that they will actually want and use as often as they can.