WHAT IS GRAPHIC DESIGN
AND WHY DOES IT MATTER?
You might be wondering “What is graphic design…?” and the answer is sort of complicated. The dictionary defines graphic design as being “the art or skill of combining text and pictures in advertisements, magazines, or books”, but with expansive technology and endless possibilities for creativity, graphic design can be so much more. Graphic design is the translation of emotion and spirit into a tangible, visual medium. It's art balanced with practicality and as graphic designers, we are as much artists as we are problem solvers.
At Inkind Design, we believe that the best thing we can do as graphic designers is to find the deepest and truest beauty in the soul of your business and to bring that into the light. You may not have even known there was beauty in your business, but there’s beauty in everything! Our job is to see it and to express it to the world on your behalf. Imagine going into work, every day, full of pride. Imagine having an easy way to share the true value of your business or organization with potential customers. That’s the power of really great graphic design and that’s what we do for our clients.
Your logo and your brand are such a big part of how people remember you. It's the visual translation of the heart and soul of your business or organization. Let's give them something really thoughtful and spectacular to remember!
In the age of technology, it's so important to be thoughtful and intentional about print. Digital advertising is impulsive, it's quick and then it's gone. Print design stays, print design tells your customers an amazing, lasting story.
When was the last time you went a whole day without the internet...? Yeah, us too. The internet is a crazy place, but knowing how to use that craziness to your advantage can make a WORLD of difference for your business.
Every business needs a website that not only authentically expresses their purpose, but speaks to their customers and is as eye catching as it is user friendly. We design sites that both passionate and practical!
You pour your heart and soul into your product, but loving it can only take you so far. Being honest, we've all bought a book because we liked the cover... and that's OK! Human's are visually driven and we're here to help you love what's on the outside of your product as much as you love what's on the inside.
Think back to the best trade show, gala, theatrical performance, or even wedding you've ever been to. Obviously the experience was amazing, but what you might not have noticed was how much that experience was influenced by the details.
When you were a kid, something was yours when it had your name on it. Well, signage and environment branding are quite literally how you take a retail shop or office and make it yours. Moreover, thoughtful signage can actually improve your bottom line!