WHAT DOES INKIND DESIGN MEAN?
aka: Why Inkind?
If the question is why, the answer is exceedingly simple: Our work is about more than money. Merriam-Webster defines “In-Kind” as “consisting of something other than money” which is delightfully vague but gets to the heart of why it’s meaningful to us. In business, it’s easy to make everything about money: getting money, worrying about money, not having enough money, having too much money (yeah right!), and it’s so easy, for all of us, to come to a point where money is running the show and we’ve forgotten how to enjoy our working lives. Even a dream job can feel like a nightmare if money is its soul focus. We know that life is bigger, so we choose to focus on kindness.
With that in mind, we’ve built Inkind Design to be about more than graphic design and about more than creative marketing; we’re something bigger and entirely more empathetic. Working with Inkind Design means gaining an advocate for your business that goes far beyond our marketing services. Running a business or manning a department can be isolating and if you’re responsible for making decisions it can make a world of difference to have someone else’s experience to rely on. Someone who will listen, without judgement. Most small businesses don’t have the budget for an in-house marketing and graphics team, but small businesses need excellent visual marketing more than anyone! It’s a dizzying catch 22, and we’re here to help. We’re more affordable than hiring on and maintaining an in-house team and we’re more versatile and more flexible than third party resources like big name printers. We genuinely care about you and about your successes and we’re here to use our wealth of resources in whatever ways we can to make your working life easier.
Good design and good marketing strategy is a HUGE piece of the puzzle, but it’s just a piece. Whether you’re leaving a previous life behind to start up your dream business or just trying to do a better job right where you are, we’re here to help you make the right decisions and get back to truly loving what you do. We certainly love what we do and have been told it’s delightfully contagious. Next time you’re sitting down to the overwhelming task of deciding what to do for your business, how to get the word out, how to bring in more customers or find great employees, take a deep breath and know that we’re here. If you need help, all you have to do is ask.
Sincerely and Gratefully,
President & Executive Creative Director, Inkind Design