Christine McShane CreativE: Bridge-the-Gap Branding

Christine McShane is a STAR of copy writing and brand messaging. With a strong sense of who she is (and who she is not) she had grown into a place where she was actively holding herself back from making big moves in her business because her brand just... didn't feel like her anymore. She loved it and it was beautifully designed, but it belonged to a previous version of her... someone who took on smaller clients and said yes to every opportunity because she thought she had to. And she'd outgrown all of that. I took the original concept and added in stronger elements that showcase Christine's warmth and intelligence. What you'll see below is Christine's next-step in her brand growth. She's still growing and changing and becoming more and more confident every day. And this brand update is helping to feed and fuel that confidence.

Bridge-the-Gap Branding is for you if your brand feels stuck in the past while you’ve grown into something bigger. Maybe you cringe when people ask for your website, or hesitate to promote yourself or your services, and maybe you even hold back from big opportunities to get yourself and your business in front of new and exciting audiences— all because your brand doesn’t fit where you are, now. It’s like you’re in the process of leveling up, but your brand isn't getting the memo. Bridge-the-Gap branding is how I fix that. I’ll create a brand that feels like you, aligns with your vision, and helps you show up confidently — without breaking the budget or taking too long, so you can keep growing and feel REALLY good about this investment.

Here's what Bridge-the-Gap branding looked like for Christine McShane Creative: