National Small Business Week is supposed to be the first week of May… Perfect…
As small business owners, we’ve all been working our backsides off to make ends meet and find new and innovative ways to add value for our customers. Retail shops are reinventing the way people shop. Restaurants are making up for empty tables by going all takeout, all the time. For goodness sakes, yesterday my husband and I brought home make-your-own margaritas in honor of Cinco de Mayo (thank you @mexicocitytaqueria!!). And they were fantastic!! If that doesn’t scream ingenuity, I don’t know what does.
And even with all of that… small business week is officially postponed, dates TBD… indefinitely.
And as a small business owner that just feels like the perfect metaphor for what we’re all feeling and going through right now. I think we’re all waiting for the world to go back to “normal”, with the nagging suspicion that “normal” might never actually happen. What will my business be in 6 months? 2 years? Who knows? I certainly don’t...
But that doesn’t have to be as scary as it sounds... This is an opportunity for us all to embrace the unknown. Live into the uncertainty and let that fuel amazing innovation!! We all have the potential to thrive in adversity and we small business owners are never one to shy away from a challenge. Honestly, if we were, we wouldn’t be running small businesses. There’s nothing easy about running a business, about proving your value and finding customers, but if that’s never stopped us before. Why should it stop us now?!
The reality is, it shouldn’t stop us and it won’t. If you’re running a small business and feeling the pain, reach out. We all rise together and that has never been more true than it is right now. If you could offer something to help a fellow struggling business owner, what would you give? If you could ask for something from another small business owner, what would that be? Through Pepperlane (my absolute favorite networking group) there was an amazing post that asked just that. What’s your offer, what’s your ask. What came from that simple post was beyond fantastic. People helping people. Everyone was incredibly generous with their offer and really thoughtful about their ask. So now I post that question to all of you. If you had the chance to help a fellow business owner, what could you give them? If there was one thing that would really make the difference for you right now what would you ask for?
And when all is said and done, what changes are you making in your business (or hoping to make, or thinking of making), that might just end up being permanent. What has all this quarantine/shutdown stuff shaken up in your life… for the better? Good things are always happening, but sometimes we have to make an effort to recognize them. What can you reimagine or reinterpret in your business, right now, that’s actually made all of this change we’re experiencing into a positive? If ever there was an opportunity to think and act creatively, this is it!!
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