SIGNAGE & ENVIRONMENT BRANDING
What do you think when you think of signs...? Neon lights on state highways? Big businesses with huge budgets? Something totally foreign and unattainable? Yeah, we used to think so too. But now we know that signs and environment branding are so much bigger, so much better, and mean so much more, even for small businesses with even smaller budgets. Whether you've got $25k or $250 to spend, let's work together to make something spectacular!
So now that you know you can, the next question is: Why? Why do you need signs. Why does the way you set up and decorate your shop or your office make such a big difference? The answer is all in human nature. Let's start with customers: If a customer walks into your store and has no idea where to go or how to find what they're looking for, chances are they won't come back. Moreover, for a customer, the difference between walking into a cold, empty feeling space vs. a fun, happy, comfy shop with great atmosphere is HUGE! Have you ever gone into a store, not because you need anything but just because it feels good to be there? (Container Store... cough, cough) Honestly, when was the last time you walked out of an IKEA without at least one thing you didn't know you wanted when you walked in? Even better, taking the time to create a great experience for your customers with signage and environment branding means you can actually charge more for what you're selling and they'll just keep coming back! Even your employees will do better, feel better, and work happier if they're in a space that feels authentic and personal to the job they're doing.
There's so much to say about signage and environment branding, but we think it's more fun if you can experience it.
Click here take a tour through one of our favorite projects in this great cast study!