Social media & email marketing
In the last couple of decades, the ways we all interact and communicate have dramatically changed. In this brave new world where we're all talking through screens and everyone has a direct window to the whole world in their pockets (honestly, when was the last time you went somewhere without your cell phone?) the way we show up for and communicate with potential customers has never been more important. Good reviews, strong brand recognition, an active community of online followers and fans, these are all powerful building blocks for the successful future of your business. If you've ever wondered if all this social media and email marketing stuff really matters, the answer is a definitive YES!
So how does it work? Well, for starters social media can be a spectacular, and fun, way to monitor customer feedback, strengthen the integrity of your company’s reputation, increase brand recognition, and showcase the incredible work that you do. And that's just the tip of the iceberg! Social platforms like facebook and twitter help you to have an open dialogue directly with your customers. Linkedin is spectacular for establishing professional credibility and expanding your network. And email marketing? Well, email marketing is the point where modern methods of communication meet the timeless need communication through advertising. Fifty years ago, if you wanted to get the word out about a promotion or to publicize an event you had to buy advertising space in an expensive newspaper or set up a sign and hope. In this new age where everyone has their own personal mailbox attached to their hip, in an instant your message can reach thousands of potential customers.
There are so SO many upsides to thoughtful social media and email marketing. We'd love to talk you though the ones that make the most sense for you!