WEBSITES & BLOGGING
Websites are all about credibility and reach. In a world where everyone's online, today's consumer is much more likely to go out of their way to purchase your product or experience your services if they've fallen in love with you online first. What we LOVE about this is that in a way it levels the playing field for businesses of all sizes. With an e-commerce website, someone in Georgia can support a small business in Alaska with just one click and we love that!! But why would they? Why not just run to one of the big box stores and something maybe less fun, but similar? The answer is because that shop in Alaska isn't just selling a product, they're selling a story. They're selling emotion and experience in a way that the big box stores can't and it's all being communicated through a fabulous website.
On the other hand, when was the last time you bought something online or went out of your way to try a new restaurant or shop without doing a little internet research first? Maybe you were looking up a menu or to see if they had good reviews. Maybe you were looking for directions or store hours. How easy was it to find what you needed? Well, websites are as much about story telling as they are about practicality and ease of use. Knowing how people naturally navigate through websites helps us to create sites that are both powerful and effective.
So what about blogging? Well, the technical reason to include a blog is on our SEO page (click here to read all about it) but the emotional reason is much more fun. Blogging is how your fans, followers, and potential customers can start to know you and your business on a personal level. Have you published a cookbook? Are you running a restaurant? Weekly posts with tips and tricks or hints and substitutions for your favorite recipes offer just enough information to keep your readers coming back for more. Your blog is that little taste to wet a reader’s appetite and get them excited about the service you provide.