Dr. Emily Gordon

When Dr. Emily Gordon came to me, she was in a season of transition — brilliant, compassionate, and deeply human, but burned out and unsure how to step into the next version of her work. For years, she had built a meaningful practice as a psychologist, but had never really treated herself like a business. Between the restrictions of marketing as a therapist and the emotional weight of her work, she felt stuck — ready for something new, but unsure what that could look like. Together, we started with brand alignment to help her reconnect with her purpose, her voice, and her next direction. What emerged was clarity: Emily didn’t just want to help teens; she wanted to support the adults who support them — the parents, caregivers, and educators who could make the biggest difference long before a crisis began.

From that clarity came a brand that feels exactly like she described in our first call: “like a cashmere sweater — warm and soft and wonderful, but expensive and valuable.” Every detail of her new brand — the soothing, sunrise-inspired palette, the soft typography, the graceful mountain imagery — was designed to feel like a deep breath. It’s professional but gentle, authoritative but approachable, luxurious but full of heart. Even the shift from “Dr. Emily Gordon, Psy.D.” to simply Dr. Emily Gordon was intentional: simple, confident, and clear.

The final identity gives Emily room to show up as herself — not just as a clinician, but as a voice of empathy and guidance for parents navigating the hardest parts of raising teens. With her custom Canva templates, blog and social graphics, and thoughtful systems for using her brand with ease, she now has everything she needs to share her insight in a way that feels aligned, grounded, and beautifully her.