Hi There! I'm Meg Joyce
I create brand identities.
When you read that, you might think I mean logos, fonts, and colors.
(and don’t get me wrong, I do love logos, fonts, and colors.)
But they're not where a brand actually lives.
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And I know that because I learned it the hard way…
My First Brand Was Built Around My Fear
Back when I first started my business, I built my brand around one goal: To not look like me.
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I wanted to look professional. Serious. Established.
I wanted to fit in.
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At the time, I was a young, creative woman networking in rooms full of contractors, lawyers, financial professionals, realtors, and business owners… all people whose jobs felt easy to explain.
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And then there was me. A graphic designer. Trying desperately to justify my seat at the table.
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So I created a brand that felt safe.
A brand that wouldn't make anyone question whether I belonged.
A brand that looked like what I thought a business owner was “supposed to look like”. And honestly? It worked.
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At least on paper… but it felt like wearing someone else's clothes. Like pretending, and not in a fun way.
And The Problem Wasn't The Design
Because honestly the design was fine.
The logo was fine. The website and colors and copy were all fine. None of it was bad, but none of it was really me.
The problem was that I had built a brand around who I thought I needed to be instead of who I actually was.
And when you do that, eventually it starts to hurt.
Because pretending is exhausting.
Constantly trying to fit inside someone else's definition of success is exhausting.
So I Stopped Hiding
The turning point wasn't a new logo. It was a new level of honesty.
And that means honesty with myself AND honesty with the people I was trying to connect with and help.
I stopped trying to create a brand that would make other people comfortable, or would make them ‘like me’, and started creating one that felt true to me. All of me.
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Bright colors. Creativity. Joy.
Kindness. Warmth.
Big feelings.
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Everything I had spent years trying to tone down suddenly became the foundation of my work and all of my marketing.
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And… it worked!
Things got easier.
Sales got easier.
Networking and making connections got easier.
Making decisions in how to grow my business got easier.
BEING A BUSINESS OWNER IN GENERAL got easier.
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And it all got WAY more fun!!
Because I wasn't trying to be good enough anymore.
I was just being myself.
TESTIMONIAL
"Before working with you, I didn't fully have the confidence to admit what I actually wanted from my brand."
Krista Luna
Balance & Success Coach for Mompreneurs
That's the work I do now, for my clients.
Most people come to me thinking they need a logo, and sometimes they do, but more often they're carrying around the exact same things I was carrying:
Self-doubt.
Confusion.
Too many opinions.
Too many expectations.
A growing sense that they've built parts of their business around who they think they're supposed to be instead of who they actually are.
So we start the work with conversations.
Real conversations. Human conversations.
I ask questions. I listen. I connect dots.
I help people uncover the identity that's there underneath all the noise.
And then we build the brand around that.
Because your brand shouldn't feel like a costume.
It gets to feel like coming home.
Why I’m obsessed with identity:
I've always been fascinated by people.
Not the polished version they introduce at networking events, the real version.
The version of them underneath the expectations and responsibilities and stories they've been carrying around for way too long.
I don’t do small talk, so I've always been the person asking the deeper questions:
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Noticing the things you say in passing, without realizing that it's actually the most important thing you've said all day.
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Picking up on the moments when you dismiss your greatest strengths as if they’re ‘nothing special’ because they've always come naturally to you.
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Witnessing when you light up talking about one thing and how you shrink when you talk about another.
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Listening for the dreams and the feelings that are hiding in-between the lines of what you‘re able to say out loud.
And because of all that, I can see that branding isn’t about design or anything on the surface.
TESTIMONIAL
"The designs you created feel like the version of me I was too afraid to admit I wanted."
Krista Luna
Balance & Success Coach for Mompreneurs