Hi there! I'm Meg Joyce
I create
brand
identities
And when you read that, you might be thinking of logos, fonts, and colors. And those are great... but they're not a BRAND and they're not IDENTITY. I love the design part of branding. I’m very good at design part of branding. But I've been doing this work long enough to know that the design is not where the brand actually lives.
The brand lives in the identity.
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Your brand lives in the heartbeat underneath everything that's on the surface of your business.
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Because if you don’t know who you are, what you’re building, what your work means, where your business is headed, what kind of life you’re trying to create, or even what kind of movement you’re trying to build… then the logo is just a very pretty mark on a blank and empty piece of paper.
A pretty skin wrapped around... confusion.
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And, honestly, I think that’s why so many business owners feel disconnected from their brand and waste so much time second-guessing their choices when they could be out there being bold and making things happen!
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You’ve been taught that branding is about looking professional or polished or “put together,” but branding is human. Branding is emotional. Branding is deeply connected to identity and self-worth and fear and visibility and trust and desire and all of the things we try very hard not to admit are influencing our businesses and our decisions every single day.
Most business owners are just growing-by-the-seat-of-their-pants.
They might have a bit of a plan, or an idea of where they're going... but things keep getting mixed up and changing, so it's hard to keep up. They end up having to redo the website, the automations, the marketing strategy, over and over... which makes it hard to actually get anything done.
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They’re making decisions one at a time, out of fear, trying to say the “right” thing, create the “right” offer, choose the “right” niche, hoping eventually they’ll stumble into clarity and confidence and fulfillment.
But what usually happens is they end up exhausted.
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Overworking. Over-explaining. Undercharging.
Second-guessing themselves constantly.
Keeping themselves busy with work that doesn’t actually matter because sitting still feels terrifying when sales aren't coming in as fast as you think they should be...
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And then they think THEY are the problem.
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Like if they could just figure out how to word it correctly, or if they had a better logo, or if they just worked harder, or if they finally figured out social media, then suddenly everything would click into place and they’d finally feel successful and calm and fulfilled.
But what's missing isn't harder work or more time.
It's identity. That’s the work I do.
We start with conversations.
Real conversations.
Big conversations.
Human conversations.
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I ask questions. I listen. I connect dots.
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I pay attention to the things you dismiss about yourself because they feel too obvious or too unrealistic or too “much.” I look at the entire ecosystem of who you are and what you’re trying to build.
And then I create a brand identity around that.
Not just messaging.
Not just positioning.
Not just strategy.
Not just visuals.
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All of it.
​Because your business is a living thing. It’s an ecosystem. It’s a world. And if you build it around trends or aesthetics or a version of yourself that isn’t actually true, eventually the whole thing starts to feel heavy and disconnected and unsustainable.
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So the work we do together becomes the foundation your business grows from.
It’s the thing you come back to every time you need to make a decision.
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Every time someone asks you what you do.
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Every time you create content.
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Every time you build a new offer.
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Every time you ask ai to help you figure something out, hoping it's going to 'get' you.
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Every time you feel yourself slipping back into fear or panic or trying to become smaller and more digestible.
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Because everything I create for you... IS YOU!
My job isn't to invent a persona for you to 'be your brand'.
My job is to magnify the most amazing and valuable parts of you and reflect them back so you can actually SEE them and know what to DO with them.
I help business owners to see themselves with all the hope and joy and possibility that I see in them, and none of the doubt. Because the self-doubt isn't real, it's your imagination trying to protect you.
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And I help people stop begging prospective clients to come to their party.
Because when business stops feeling so chaotic and emotionally disorienting, you get to live into how amazing being a business owner actually is.
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And you become the party.
You live into the joy and freedom that made us all want to become business owners in the first place and you get to just say:​
And people will see you. They'll see you and they'll hire you,
because YOU see you.
"Here I am. This is what I do.
It's amazing and you're going to love it."
So stop building a business around fear and survival and proving yourself, and start building one around meaning and direction and self-trust and actual joy.
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And yes, sometimes that includes us working on logos, fonts, and colors. But honestly? Not every business needs an expensive logo right away. That depends on where you are and what you're trying to grow into.
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At all times, though, your business needs an identity.
Because your brand starts with identity.
Always.
and here's the biggest thing I want you to know:
You don’t have to have anything figured out to be ready.
Most of the people who come to me don’t feel polished or put together. They feel lost. Confused. A little embarrassed. Maybe even afraid they’ve been doing it wrong this whole time.​
And that’s okay. You’re not supposed to have all the answers — that’s why I’m here.
My gift is seeing the whole picture of who you are and what you’re building, even when it feels blurry to you.
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I can take all those messy pieces in your head — the dreams, the doubts, the half-formed ideas — and turn them into a brand that makes sense, that excites you, and that supports you every single day. I’ll hold the vision of what’s possible for you until you can see it yourself.​​