Wendy Paige Sterling

When Wendy Paige Sterling came to me, she was standing on the edge of something new. She had already built success as a divorce coach, but she was outgrowing that version of herself — ready to become something bigger, deeper, and more powerful. The problem was, she didn’t quite know what that was yet. On our very first call, she poured it all out — the confusion, the in-between, the uncertainty — and I listened. Because sometimes, before you can define a brand, you have to let it all spill out.

Through our work together, clarity started to form. Wendy didn’t just want to help women rebuild after divorce — she wanted to help them trust themselves unapologetically. That became her anchor, her tagline, and ultimately, her calling. She’s a coach who teaches women to stop apologizing for who they are and start living boldly, fully, and without restraint.

Her brand needed to match that power. We created something strong yet organic — elegant typography, deep ocean tones, high-contrast imagery, and bold composition. Every detail, from her signature “Love & Light, Wendy” to her sleek WPS emblem, reflects her unapologetic energy and sophistication. It’s rich, empowering, and magnetic — just like her.

Wendy’s transformation wasn’t just visual. She went from uncertainty to unstoppable — from figuring it out to fully owning it. Her brand became a mirror for her next level, and watching her step into it has been nothing short of extraordinary.