Wild Willow Co.

When she first came to me, Krista was trying to build a business that didn’t quite feel like her. It was practical, safe, and, honestly… a little boring. But Krista herself? Vibrant, earthy, caring, and full of life. My job was to help her stop following the “shoulds” and start following her own heart.

Together, we completely reimagined her business. What started as strategy and operations consulting... became balance and success coaching, focused on moms with full lives, full-time jobs, side-gigs, and big hearts. And we crafted a brand that could hold all of that: strength, flexibility, warmth, and a touch of magic.

In this brand, everything is balanced: the florals are soft but not overpowering, the colors vibrant but not flashy, supporting the strength and clarity of the content.

This isn’t just a style guide. It’s a roadmap for Krista to show up as herself — confident, grounded, magical, and capable of building a community of moms who need her guidance. The brand allows her to express her personality, her values, and her dream, without compromise. And seeing her step into it, post to social media, engage her audience, and blossom into her brand has been an absolute joy.

Wild Willow Co. is proof that when you build a brand from the inside out — from purpose, personality, and heart — the results aren’t just beautiful; they’re transformative. This is only the beginning of her story, and I am so proud to have been part of it.