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What It REALLY Takes
to grow and launch a successful (and fulfilling) brand

SPOILER ALERT!!! It’s way more hand-holding, conversation, and support than you’ve probably had in the past.

So, you’re ready for a brand that actually works—one that makes you feel confident, aligned, and damn good about showing up in your business. But here’s the thing: most branding packages stop at the “pretty stuff” and leave you scrambling to figure out the rest.

  • Logos? Sure.

  • Colors? Great.

  • A brand that actually helps you grow your business, know where you're headed, makes decisions (and sales) for you, and taps into the deepest parts of who you are and why you're in business so that it grows with you and inspires you to be your most confident, world-changing self? Yeah... not so much.

The truth is, your brand isn’t just a logo. It’s a strategic, living and breathing part of your business. When you grow, it grows with you. Your brand should be helping you make BIG decisions without wondering if you're making the right call. It should be telling the world who you are and attracting your best fit clients without you even having to be in the room. It should be a reminder of your confidence, your purpose, and your passion, every single day. And all that takes way more than a folder full of PNG and JPG files and a “good luck” pat on the back from a designer.

Here’s what should
actually
be included in a branding package...
and what you might be missing if you’ve worked
with other designers in the past:

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the bare minimum (aka Not Enough!!!)

A primary logo (cool, but where are the variations? Icons? Supporting artwork? ANYTHING to fill up all the empty space around a logo...?)
A color palette (okay, but do you know how to use it? Or what it means?)
A couple of fonts (great, but do they fit your brand voice?)
A quick brand guide (but nothing that actually helps you apply it)

That would be like me handing you a bag of ingredients and calling it a gourmet meal... 

So, are you done feeling frustrated and hungry for more?
Here's what I include in branding:

A Full Logo Set – Multiple logo variations, sub-brand logos, favicons, an icon, a signature, all the bits and pieces that could possibly help your brand to exist in the world in a BIG WAY... because one logo just won’t cut it.
Strategic Color & Font Choices – Selected with purpose, so your brand feels intentional, not random, and so YOU actually know what they mean and feel empowered by them.
Supporting Brand Artwork – Patterns, textures, icons, images, the literal ART that brings depth and character to your brand and tells you, and everyone who touches your brand, what to put in the empty space AROUND the logo.
A Crystal-Clear Brand Strategy – Because knowing what your brand looks like is useless if you don’t know how and why it works... and what it's working toward.

And here’s where it gets really good (...and what you won't get from most brand designers):

Brand Alignment – Because a brand isn’t just the pretty, surface stuff - it’s the soul of your business. I align the external, visual brand with the internal mission, values, and the real human beings inside of it, so it feels as good as it looks.

Brand Messaging & Positioning – Your story, your purpose, and how to communicate it in a way that connects with your deepest passion and motivations... so that it will reach your best-fit customers.
Real-Life Brand Application – Canva styling, social media templates, website design direction, inspiration for how the brand fits into the REAL WORLD... so you’re not stuck staring at a logo wondering, “Now what?”
Brand Activation & Training – Because a brand that just sits in a folder doesn’t make you money. I’ll show you how to use it effectively with hands-on training, explainer videos for you to share with your VA, your designer, ANYONE who is responsible for keeping you on-brand, and plans for how to actually launch this new beautiful baby we've built together so you're not immediately saddled with a huge stumbling block between you and making a SPLASH with your new brand.
Support & Future-Proofing – Because I know questions will come up, and I’m not about to leave you stranded. Not only are my brand designs built to be flexible (so they grow WITH you instead of being outgrown), but I've also got an amazing soft-place for you to land and stay connected to me after our work together is done. My Inner Circle is a FREE subscription, exclusively for my friends and clients, where you'll get consistent support and guidance as your brand continues to grow. 

You shouldn't be working to make sense of your brand,
your brand should be working for you!

And I do mean that literally!! If your brand isn’t making your business easier—if you’re still struggling to show up, make sales, or feel proud of what you’re putting out there—then it’s not doing its job.

I do branding differently. I don’t just hand you a logo and walk away—I make sure you have everything you need to actually grow and succeed with it.

If you’re ready for a brand that supports you every step of the way, let’s talk.

Sign up for a connection call and we'll get started.

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Still not sure? Download my

Ultimate Checklist of

What SHOULD be in a Brand

to see if yours is doing its job.

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