The Heart of your Brand
because your brand starts with identity. always.
Not a logo. Not a color palette. Not a perfectly curated Instagram feed.
identity.
Because if you don’t know who you are, what you believe, what you’re building, what kind of life you actually want your business to support, or how all the moving pieces fit together… then no amount of beautiful design is going to make what you're doing feel clear, sustainable, or fulfilling.
The Heart of Your Brand is the emotional and strategic foundation your entire business grows from.
What We'll Do Together:
The Heart of Your Brand starts with conversation.
We'll talk about:
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who you are
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what matters to you
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what you want your life to feel like
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what kind of work lights you up
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what’s not working anymore
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what patterns you're afraid of repeating
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where you’ve been making yourself small
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the dreams you keep talking yourself out of
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the movement underneath the business
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the future you’re trying to build
I ask big questions. I connect dots.
I help you untangle what pieces of your brand are coming from a place of fear, what’s conditioning, and what’s actually true.
And then I create a fully customized Brand Identity Document that becomes the foundational source material for your business moving forward.
Not just for now.
For the long-term evolution of your brand.
examples of thE BRAND IDENTITY DOCUMENT:
Lisa B.
Read Lisa's Brand Identity Document
Lisa had been operating for several years as if her business was more like a hobby than a movement that could actually make her money. Her passion for the work ran deep, but her energy was running thin. The Heart of Your Brand was the catalyst for a huge shift in how she operated and gave her the clarity to make real moves forward. Before this work, she was running a podcast where she focused almost exclusively on the expertise and visibility of others, she occasionally did some public speaking, and she had a small handful of occasional 1-on-1 clients. Read through her Brand Identity Document to see how in-depth and how rooted her transformation was.
Shandi H.
Read Shandi's Brand Identity Document
Shandi was ready to make BIG moves. She was finally free of a contentious divorce and needed to start making big strides in her business to generate income and get back that ability to really believe in herself. The goal of her Brand Identity Document was to give her the words to talk about what she does, to build structure around how her work happens, to create simple ways for different types of moms to see themselves in her marketing, and to create a shortcut between where she was (just a small handful of clients, not enough to make ends meet) and where she wanted to be (visible, helping moms, and making money doing something she loves and feels called to).
And while that's fun to read, what do you actually DO with all that information?
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Train ChatGPT, Claude, or your AI of choice to give you better responses and actually sound like you
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Build a website that reflects your actual business instead of a random collection of pages
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Create stronger referrals because people finally understand what you do
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Make networking easier because you can articulate your work and your value clearly
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Identify the bigger vision or the movement that’s possible inside of your business
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Create emotional clarity around your business so it feels cohesive instead of chaotic
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Help you stop shapeshifting your services and positioning to fit what you think people want
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Build long-term business direction instead of making decisions one at a time
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Give you language for the things you’ve always known but couldn’t find the right words for
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Create a brand that can evolve without feeling like it might crumble every time you make a change
What MAKES THIS TRULY MAGICAL:
Everything I put into your identity document already exists inside of you.
By creating the heart of your brand, I’m not inventing a new persona for you.
I’m reflecting YOU back to you without the distortion of your fear and limiting beliefs.
That means:
I can see patterns you can’t see yet, the good ones and the ones that are getting in the way
I can identify what’s actually important underneath all the stuff that's bouncing around in your brain
I can separate out your identity from your survival mechanisms
I can help you turn your dreams into a business that feels clear, connected, and alive
I can help you build a business around who you really are instead of who you think you’re supposed to be
TESTIMONIAL
As a solopreneur, what I really need is a chorus whispering these things in my ear every day to keep me going. Because it really is a reflection of me, and also an invitation to step into the identity of it. I know that I have the capacity to do this and now I get to own it and step into it in a bigger way. This document is who I am, but on a more magnified scale. THIS is the magic stuff. There’s a lot of people that can do the design, but helping me to see what I DO? To see what I ENJOY? And to build me a business around that? It’s totally different. And you clearly come alive when you’re doing this work.
L.N.
The Heart of Your Brand $2,900
What's included:
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3 Deep-Dive Identity & Strategy Calls
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Fully Customized Brand Identity Document
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Messaging + Positioning Strategy
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Long-Term Brand Direction
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Personalized Voice + Messaging Guidance
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Visual Brand Design Brief *
* The design brief is not the actual design. It's written guidance that you can then use to inform your next steps.
If you sign up for Brand Design within 6 months of completing Finding Your Brand Voice, the full $2900 will be credited toward the cost of design.