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what is a brand?

Because before we can dive into all the creative and emotional goodness that IS the universe of inKind... we need to get on the same page about something:

What you think a "brand" is... is not what I'm talking about here.

Your brand... is YOU. And that doesn't mean that you have to have your face plastered all over the front of everything you're doing. What it means is that the soul of what you're building has to come from you. The heartbeat of every brand is human, and if you're a small business owner, that heartbeat is yours.

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So what do you do with all that...? Because all of a sudden, we're not just talking about a logo and some colors, we're talking about EVERYTHING. And EVERYTHING is hard to put a container around... But that's ok. I've got a plan. We'll start by tackling the emotional stuff and and work our way up to the design from there. By tackling the emotions and the human being inside of your business first... we'll end up creating a brand that will grow with you for a lifetime.

It all starts with you. And the good stuff? We'll create that together.

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