Identity Coaching
Ongoing support for who you’re becoming
Because growth is exciting! And it’s also disorienting...
The need for Identity Coaching happens when you’ve started to outgrow old versions of yourself. Old ways of being. Old ways of thinking.
Maybe you’ve outgrown multiple old selves and you just keep…
... holding on to them for safe keeping.
But it’s time to let go.
Identity Coaching is a private 1:1 space where we talk talk about what you're going through. My job is to uncover the pieces of yourself that you've been shying away from or struggling with and to help them to make sense, so that you can GROW.
The structure is simple:
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2x a month we'll get on a zoom call for 1 hour.
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In those zoom calls, we'll talk about whatever needs figuring out.
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I'll likely give you some identity-related exercises or assignments to do (they're fun AND effective)
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Between calls you'll have access to me in Voxer for asynchronous coaching (aka when you start to freak out, I'll be around)
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After an initial 3 month commitment to this coaching you get to switch to a month-to-month contract so when you feel like you're ready, you can bust out of this incredible cocoon and fly!!
What happens inside of the coaching is anything BUT simple.
We're not just going to talk about strategy, we're going to dig into who you are becoming — and what that becoming is going to require of you. Things like:
Owning the next level instead of pretending you’re “fine” where you are
Getting to know the person you're becoming, and figuring out how to make decisions from that new place, instead of staying stuck in the past
Letting go of plans, ideas, and strategies that technically work but don’t feel like you anymore
Learning to trust your own voice instead of second guessing and crowd-sourcing every move
Creating safe, no judgement spaces inside of you, so that you can let go of the past, face the hard things, and feel proud of how far you've come
This is not therapy. It’s not “fixing” you.
Because you’re not broken. You’re growing
And that growth gets to come with clarity, kindness, and support.
Identity Coaching as an element of brand growth is about facing the fears, doubts, and emotions that come with running a business and becoming a brand. Growth brings big decisions, and if you’re weighed down by uncertainty or stuck in old patterns, it’s easy to lose focus. When you take the time to work through what’s holding you back, you gain the clarity and confidence to move forward with purpose. Real, meaningful success doesn’t come from just pushing through—it comes from aligning your business with who you truly are, so every decision feels right, every step feels solid, and your brand becomes a natural extension of your vision.
Clients who sign on for Identity Coaching feel seen.
They feel challenged — in the best ways.
They feel supported through a kind of growth and accomplishment that they didn’t think was possible.
how this is different
This work exists at the identity layer, not the behavior layer.
It’s not just about what you should do next. It’s about who you are now… and who you’re becoming.
Most coaching focuses on behavior — the plan, the strategy, the habits, the next step. This work goes deeper. We'll look at what’s shifted beneath the surface of you: who you’ve grown into, what you’ve outgrown, what’s starting to emerge, and what hasn’t fully had permission to exist yet because fear, confusion, or hesitation have been in the way.
And we don’t stop at insight. This work also lives in how all that beautiful clarity gets expressed. How you talk about yourself. How you show up in rooms. How fully you believe in yourself and the good that you're able to create in the world. How your work, and your brand, reflect who you are is the bridge between inner clarity and outer expression.
This work allows you to step more fully into who you are — so that everything else can unfold organically from there.
Testimonials:
Christa p.
"Meg didn’t just offer branding advice; she took the time to understand the deeper issues I was facing. She helped me work through my burnout, providing a fresh perspective that allowed me to realign my business with the vision I am so passionate about pursuing. Her approach was thoughtful and empathetic, guiding me to rediscover the energy and clarity I needed to move forward. Thank you. From the very deepest part of my soul that feels seen. Thank you."
ashleigh h.
"I just thought you should know that, recently, in my many, many moments of doubt and worry, yours is the voice of reason, hope, motivation, and calm that I most want to hear and that I seek/replay in my head.
Anybody who works with you is profoundly fortunate. To have someone on their side who understands that grief, and processing emotions is a part of growing – that is such a blessing."
Lisa B.
"Meg held space for me in a way that allowed me to fully unload everything happening in my business and my life. Her insightful questions, delivered with gentle support, challenged me to truly connect with what I want to achieve and how it aligns with my personal goals. Thanks to Meg's skill and caring guidance, I was finally able to articulate a clear vision for my business that harmonizes with my life. I’m deeply grateful for her expertise and support—she’s made a lasting impact on my journey."
You’re not confused and you’re not lost. You’re growing.
And that growth gets to come with support.
Sign up for:
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2 Identity Coaching Calls/Month
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Voxer access for support between calls
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Fun and effective brand growth exercises
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Coaching comes with an initial 3 month minimum commitment. After that, you get to move to a month-to-month plan until you feel complete.
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Cost: $900/month