Ashland Reiki & Wellness Center: Bridge-the-Gap Brand Expansion

When Hannah came to me for help, her brand basically just consisted of a logo her son had designed to get her started. It had done the job for years, but she was ready for more. This Bridge-the-Gap brand expansion was happening at the same time as a major e-commerce website update and our work together made it possible for her new website design to happen WAY quicker and more smoothly than if she'd had to ask her web developer to figure out what to do for the design on their own. A logo is just a logo. A mark on a blank page, surrounded by white space and unanswered questions. With my help, her new brand and website embodies all the warmth, softness, and mysticism that her personality and her business already had.

Bridge-the-Gap Brand Expansion

Bridge-the-Gap Brand Expansion is where I take a per-existing logo and build a brand around it. A logo on its own is just a mark on a blank page—it doesn’t tell the full story. Bridge-the-Gap Brand Expansion takes your existing logo, refines it if needed, and builds out the missing pieces. This includes adding background imagery, textures, supporting graphics, and other visual elements that bring depth and meaning to your brand. The goal is to create a complete, cohesive identity so your brand feels polished, intentional, and ready to make an impact.

Take a look below to see what Bridge-the-Gap Brand Expansion looked like for Ashland Reiki & Wellness Center: