The story of: Ashland Threading Spa

Ashland Threading Spa is a perfect example of how a business can start small and thrive small with just a logo. Anna had been getting by with foot traffic and regular customers and her business had done well on just that. And it was time for more. She needed a website. She needed an online presence and a way to bring in new customers who weren't coming from friends of friends. But how to you expand when all you have to work with is a logo? It was time for more. What you'll see below is the Bridge-the-Gap Brand Expansion for Ashland Threading Spa. You'll see textures and supporting artwork that leaned into what they already had (a logo and a shade of pink and green) and expanded on Anna's personality, culture, and a touch of glamor.

Bridge-the-Gap Brand Expansion

Bridge-the-Gap Brand Expansion is where I take a per-existing logo and build a brand around it. A logo on its own is just a mark on a blank page—it doesn’t tell the full story. Bridge-the-Gap Brand Expansion takes your existing logo, refines it if needed, and builds out the missing pieces. This includes adding background imagery, textures, supporting graphics, and other visual elements that bring depth and meaning to your brand. The goal is to create a complete, cohesive identity so your brand feels polished, intentional, and ready to make an impact.

Take a look below to see what Bridge-the-Gap Brand Expansion looked like for Ashland Threading Spa: