BRAND ADVICE

How long does a brand last?

Here's a thing that's hard to understand at first. Your brand and your business are NOT the same thing... Freaked out yet? Bear with me....

Why you have to keep pushing.

For a very long time... this has been me: Literally, since 2018. And it's been nice. It's been something that people can look at,...

EmbraceKulture: Behind the Brand

Way back in 2012, Christa Prestion (brilliant shooting star of a human being), decided to do something incredibly brave. She took a...

Discovering my brand in blog posts!

Here’s the story of why I went back and edited all of my old blog posts… Inspired by the brilliant brand messaging & content writing...

What would you do without "the guilt"?

I'm having a work-cation... … a work vacation… not a vacation FROM work… a vacation TO work… ... which should absolutely NOT be a...

Brand Growth: A taste of my own medicine

A brand that does not adapt and grow and live… is a brand that stagnates… which, for an entrepreneur, is terrible and terrifying… But I...

Dr. Seuss: An Entrepreneur’s Cautionary Tale

Remember the fantastical, magical worlds of Dr. Seuss that we all just FELL into as children? As a toddler-mom, I’ve been rediscovering...

Love is Blind: INCLUSIVE Brand Awareness!!

Ok, have you seen this???!!! Lucy Edwards, beauty blogger and social media sensation, is blind... Born sighted, Lucy lost her vision at...

Boundaries: Good for Scary Movies & Good For Business

I love scary things... I love feeling scared... to a point. "Spooktober" is a time for haunting-based TV, scary movies, all the things I...